Description

With more and more e-commerce companies trying to gain dominance, vouchers, promo codes and coupons have become spotlight of marketing campaigns. The GST treatment of the transactions associated with vouchers, codes and coupons is dependent upon the specific characteristics of the vouchers, codes and coupons. It is therefore necessary to distinguish between various types of vouchers, codes and coupons and the distinction needs to be made out in the light of the definition of "voucher" as given in the GST law and also the guidelines given in the RBI's Master Direction on Prepaid Payment Instruments ("PPIs").