Sector Focus

Sports Law

Sector Overview

Sport has grown into a sophisticated commercial ecosystem of athletes, teams, leagues, sponsors, broadcasters and investors, and stakeholders increasingly need contractual, regulatory, intellectual property and dispute-related advice that keeps pace with its commercialisation.

How We Advise

We advise athletes, sports organisations and businesses on the contracts that drive the sector, including player and athlete agreements, sponsorship and endorsement arrangements, broadcasting agreements and licensing deals. Intellectual property sits at the heart of much of this work, particularly the protection and commercialisation of team identities, athlete image rights and event-related content.

Sporting Regulations & Disputes

We also advise on sporting regulations, disciplinary frameworks and anti-doping requirements, and on the fast-growing intersection of sport with technology, including fantasy sports, sports betting and digital broadcasting. Our dispute resolution practice supports athletes, teams and organisations through contractual, disciplinary and commercial disputes as the business of sport continues to expand.